หน้าที่ความรับผิดชอบ

• Formulate and implement brand strategies based on strong market analysis, competitor’s analysis and internal portfolio analysis.
• Ensure that the pricing and product mix is reviewed and recommending change where appropriate.
• Monitor brand performance against the target.
• Managing marketing spending based on budget given.
• Translate brand objectives into activities/promotions/IMC plans
• Develop and implement new brand and product launches in collaboration with international retail business
• Execute annual brand and marketing plan to achieves sales volume and profit objectives (including new products, pricing strategy, marketing materials and trade/consumer programs)
• Work cross functionally with Sales, Trade Marketing, R&D, Supply Chain, packing to develop NPDs along with Go-To-Market strategies
• Manage brand’s P&L to deliver the sales, margin, and profit as planned
• Develop and implement the marketing plan and work closely with Trade and Sales teams to execute the plan.
• Work closely with advertising and media agencies to ensure delivery of brand plans that are in line with budgets and brands’ positioning.
• Work closely with internal and external research teams on identifying brands’ research needs.
• Analyze the research findings and insights and turn them into actionable brand plans.
• Understand the different elements of the marketing mix and their roles in connecting with consumers & driving growth: advertising, communication/media planning, brand identity, consumer activation and promotion.