หน้าที่ความรับผิดชอบ

Sales Strategy & Leadership

• Develop and implement strategic sales plans to achieve business objectives and revenue targets.
• Lead, coach, and manage the sales team to ensure high performance and effective customer engagement.
• Identify new market opportunities and key accounts in hospitals, clinics, and healthcare institutions.
• Oversee key client negotiations and maintain strong relationships with strategic partners.

Marketing Management

• Design and execute comprehensive marketing strategies, including brand development, product positioning, and promotional campaigns.
• Oversee market research and competitor analysis to identify trends and guide strategic planning.
• Work with product management and regulatory teams to ensure successful product launches.
• Manage digital and traditional marketing channels to maximize reach and ROI (return on investment).

Cross-functional Collaboration

• Collaborate with Lab & Operations, regulatory, R&D, and teams to ensure commercial alignment.
• Provide market feedback to internal stakeholders for product development and improvement.
• Coordinate with teams to localize strategies and ensure consistency.

Budget & Performance Management

• Develop and control the commercial budget, including sales targets, marketing spends, and return on investment (ROI).
• Track KPIs and generate regular reports for senior management.
• Adjust strategies based on performance data and market dynamics.