หน้าที่ความรับผิดชอบ

Responsible for developing and implement business plan, marketing strategy for specific products, review, evaluate and adjust plans to cater the changes of the marketing. Continuously assess and develop new channels to broaden the company’s market share in the specific products.

Key Responsibilities:-

• Carrying out analysis of sales channels, market access, pricing structure and competition analysis.
• Develop and implement business plan, sales promotions and marketing strategy as well as related activities.
• Collaborate with SMs to drive business in  
• order to achieve sales target
• Setting up local sales & co-ordinate marketing activities with sales
• Interacts with all customer groups to make market observations, and identifies potential insights and market access issues.
• Executes key opinion leader development program.
• Control brand finance and budgets, including appropriate management of brand resources.
• Monitors business performance and external environment via appropriate tools and takes corrective action as required to meet business objectives.
• Controlling the marketing budget aligned with the marketing plan
• Supervise, coach and train internal/external teams and conduct training from principal.
• Control brand finance and budgets, including appropriate management of brand resources.
• Initiating and executing marketing activities including event & sponsorship, promotion, premium, POSM, PG and online campaign in order to drive brand reputation and sales to meet the target.
• Conduct product training to Sales Representative to deliver correct message
• Update products knowledge and information to customer via drugstore seminar, products presentation or group meeting to pharmacists and druggists.
• Co-ordinate with PV team when there are any ADR reports or product complaint reports from the customers
• Participates in the resolution of any legal liability and complying with governmental regulations.